ATTRACT - CONVERT - RETAIN
About Customer Radar
At Customer Radar, we’re all about the customer. We’ve been helping businesses grow by using their private feedback and public reviews for more than 15 years. We work with hundreds of businesses all over the world to help them grow and thrive.
We're experts in using the power of customer feedback and reviews to help companies grow businesses.
Review-based Marketing
Review-based marketing involves using your customer feedback and reviews to drive your customer acquisition. It provides validation and social proof for businesses that operate in a local area and rely on new customers to thrive.
Review–based marketing works by putting your customer's voice in front of your potential customers, giving them the confidence they need to book or buy from you.
Don't take our word for it.
When people are looking for a service provider, they want to know the service they're going to get is not just good, it's great. You can say ‘we’re the best’ all day long, but people want to hear it from people like them. And that’s what review-based marketing is all about.
70%
of people trust reviews / recommendations
more than any other marketing
91%
of happy customers are happy to leave a review... you just have to make it easy
With over a thousand businesses using Customer Radar to attract, convert and retain we’re proud to call ourselves experts in online reputation management.
Customer Acquisition Flywheel
The flywheel describes how businesses find and retain new customers.
To win a new customer online, you first have to be found online. There are lots of different ways to achieve that outcome, but at some point, it most likely involves a Google search.
There’s a few different ways to get Google to promote you - you can invest in search engine optimisation, you can buy Google Adwords and/or you can use the power of Google Reviews to stand out from your competition.
With a steady stream of high-quality Google reviews every month, Google will start to make you more visible and you'll start to get more traffic to your website. Without regular new high-quality reviews, prospects will simply overlook you and go to your competitors. The good news is Customer Radar automates this so you don't have to do anything.
ATTRACT helps you get more Google Reviews by automating the request process one hour after an appointment finishes. And if they didn’t have a great experience, they can share their thoughts with you privately reducing the risk of bad public reviews.
Once you’ve got a prospect to your website, the next step is to convince them to book, make a purchase or contact you. Building a good website that converts visitors to bookings is hard - but it’s a lot easier when your customers tell your story for you.
By putting up-to-date customer reviews on your homepage where visitors can read them easily you'll convince more of them to book with you. It’s a simple and highly effective way of increasing your conversion rate of website visitors to bookings.
Another great source of new customers is through referrals from your existing customers. Customer Radar automatically identifies your happiest customers and makes it easy for them to refer new customers to your business by sending an offer or a coupon to share.
Customer Radar CONVERT helps you convert more web visitors to bookings by putting your best reviews on your website homepage in your Customer Review widget. It’s simple to install and provides a continuous feed of happy customer reviews. CONVERT also gives you the ability to send your happy customers a targeted offer for them and a friend.
The last part of growing a great business is about retention. It costs 7x more to acquire a new customer than to retain an old one, so how do you keep your existing customers coming back for more of your great services?
The first thing is to ensure that they really are having a great experience. Believe it or not, around 10% of your customers may be less than delighted with the experience they had, but rather than telling you, they simply don’t come back.
The only way to know for sure is to ask them - and get their feedback. By gathering and analysing feedback from your customers you can learn what’s important to them and shape or change your service offering accordingly.
Customer Radar RETAIN gives you the tools you need to not only acquire new customers but also maximise the lifetime value of the customers you’ve already got. You can respond to feedback as it comes in (automatically if you prefer) and track all the feedback you get in a dashboard where you can see themes and track your NPS.
In addition, you can share reviews easily with staff members and your social channels, which helps to keep everyone engaged.
Request for Review
The process is all based on sending out a request for review, which happens automatically. Customer Radar connects directly to your booking system (or CRM) and triggers a request for review once a booking has been completed. It’s fully automated and ‘set and forget’. You just need to wait for the reviews to flow in.
With RETAIN package you can engage directly with reviewers if you want to, or you can let the system automatically respond for you. It’s the simplest and easiest way to grow your business and costs a fraction of what you would need to spend on Google Adwords!