Sales and losses are easy for businesses to measure because there are numbers to analyse and compare year to year. Improvements or declining...

Since the 90s, the internet has cemented itself as an integral portal in the lives of all consumers. Alongside it, other technologies and platforms like...

Since the emergence of the internet, smartphones and online shopping, we’ve seen a change in the way consumers shop, with faster transactions and easy...

As 2018 comes to a close we are all turning our attention to 2019. As with every year, we set our plans and goals for the year and most business have...

The new wave of younger customers has been challenging the paradigms of what is required of businesses when it comes to customer experience. Call them...

There are no positive customer outcomes without engaged employees who care. We often get caught up in measuring and analysing customer experiences through...

No business wants customers to leave, that’s common sense. But, in order to keep as many customers as possible, businesses need to know what customers...

What is customer feedback?

Customer feedback is information provided by customers about a business, after using their products or services, or about their...

Have you ever bought something from a company and the process just felt too difficult to buy it? Chances are that you’ve come across a business where the...

Using smart Net Promoter feedback allows you to segment feedback data into insights belonging separately to promoters, passives and detractors. This...