When it comes to customer feedback, it’s easy to get complacent. You might have everything set up right, but what happens if no-one within the business is...

We’ve entered a new age of business. No longer does price or quality alone dictate a business’s success. Today’s deciding factor? Customer experience....

For decades, mystery shopping has been the industry-standard form of gathering customer feedback and customer-centric businesses have relied on it to get...

In the past, when you’ve wanted to know what your customers think, you would have generally gone straight to a market research team. They would have...

Fairly obviously, we’re big believers in the power of customer feedback. If you want to be truly customer-centric, then knowing what your customers...

Have you ever gone into a store or business and wished you could give feedback but just find it’s too hard? Giving it in person seems a bit daunting...

Everyone makes decisions based on instincts. And everyone makes decisions based on experience. But the truly effective businesses are the ones that make...

You’re in a shop and you experience some brilliant customer service; the staff go above and beyond to help you. When you leave the store, what do you do?...

It can be easy to get caught up with all the different theories and perspectives of how to run a business – and what opportunities you should pursue and...

I recently heard an interview with a business owner who made a comment that “if you don’t have repeat customers you don’t have a sustainable business”....